INSTITUTION: The ideology of the Magazine is KERRANG! what is a commercial institution. We know it is a commercial institution by the fact the magazine has a bar code, which shows that the magazine is sold in shops for about £3.99.
IDEOLOGY: The main ideology of the magazine is music of the genre of metal and rock.
AUDIENCE: The audience of the magazine would be people who aged 10-25 for people who are interested in the music genre of rock and metal. As the magazine is more on the alternative side, not as many people would read it, but for the people who enjoy this kind of music it is very well known.
REPRESENTATION: The main image of the magzine is very close up which suggests that the magazine and the band featured in the magazine has a very "in your face" attitude. Also, the fact that the mask that he is wearing is made to look angry it also suggests that the band that is featured in the magazine is a very aggressive band.
Image taken from http://www.ukmagz.co.uk/magslist.php?mag_char=K
