Music Magazine Analaysis 1

 

LANGUAGE: As in all metal music magazines, the language is used in a way to make everything look aggressive and threating, since that what the music genre metal is, angry and aggressive.  

INSTITUTION: The institution of the magazine is Future Publishing, which is commercial as they created the magazine to make money. "Metal Hammer" also have their own radio station and website. 

IDEOLOGY: The ideology of the magazine is to promote the genre of music Metal. On this magazine its main ideology is to try and advertise "The Unholy Alliance" tour. The magazine will also include stories on other bands, live show listings and album reviews.

AUDIENCE: The general audience of Metal Hammer would mainly be  mainly male C1, C2 and B class people. Also the odds are the people who buy this magazine would have a keen interest in music and would be apart of the social stereo-type "metal head"

REPRESENTATION: The main image shows the front man of the bands which are taking place in he tour. The band which is headlining the tour would be put at front of the people to show his dominance.  Furthermore, the band members in the picture all have been modeled to be in an aggressive stance, to relate the the genre of music that they play. All the fonts on the magazine tend to have a scene of evil to them, take for example the masthead which looks very evil. Also, the color scheme which is orange and gray colors could represent fire which relates to the devil which is a main aspect of the Metal music genre.